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Basic Search Engine Optimization Tips for ECommerce Websites

Use the right keywords.

The best way to rank an eCommerce website is to use the right keywords. Site owners should devote time to thoroughly search for keywords and shortlist those that match their activities. Since long-tail keywords are more specific phrases that are more likely to be used by visitors, they can help websites rank high.

They can actually draw the traffic eCommerce sites are targeting and boost their conversion rate. They should consider user queries as well. Visitors are a bit specific so they key in their queries when looking for what they need. That being said, eCommerce sites should make use of keywords that consider a user’s search intents.

Include strategic keywords in anchor text.

Anchor text is an effective way to boost a site’s SEO. Since eCommerce websites are surely filled with links that point to their web pages, businesses should make the best use of their anchor to maximize their potential. Though they should look natural using anchors such as ‘here’, they can add strategic keywords they want to rank for.

Anchor texts should not have the same keywords so Google will not penalize them. They should also add important keyword links in their product descriptions to direct visitors to similar product pages they want to promote.

Do not use duplicate content.

When it comes to eCommerce websites, duplicate content is a serious matter. They come across such issues since they deal with a multitude of product descriptions, which are often provided by sellers that can distribute their products to other websites. So, eCommerce websites show product descriptions that are also seen on different websites.

In addition, duplicate content problems can be caused by filter and category options as well since filters can create different URLs that have the same content. Such issues can be addressed by referring to the article about this subject matter

Write product descriptions that capture the interest of viewers.

Captivating product descriptions, just like compelling headlines, greatly affect a site’s conversion rate. For this reason, it is critical for them to use their own product descriptions and not that of the manufacturer. This way, it will be unique and captivating using relevant keywords that make that make them more acceptable to Google.

Make the most of product images.

Images are very important to eCommerce websites. They trigger the sales of these stores. Therefore, sites should have high quality, captivating and unique images. However, if they want to be found by bots, images should not only look remarkable. They should also have great SEO potential in order for Google Image’s search results to drive a lot of traffic to their site.

Moreover, they should fill out the ALT tag with relevant and unique keywords in a description.

Observe if traffic converts into sales.

It is important to drive traffic to the site. However, what is more significant is turning this traffic into sales. Ecommerce sites should observe if their regular visitors are also buying from them.

To analyze their traffic and find room for improvement, they should refer to Google Analytics. This way, they will know where their traffic comes from, devices they use, visitors who are most likely to convert and conversions generated by means of SEO, among others.

5 Tips To Choose The Right Digital Marketing Course

If you want to choose a lucrative career path, you may have considered taking a digital marketing course. Today, almost everyone prefers digital communication. This includes companies, organizations, and all other types of businesses. As a matter of fact, today’s professionals are required to meet the needs of different types of digital processing. Therefore, if you are looking for the best digital marketing course, we suggest that you follow the tips given below.

1. Understand your Preferences and Requirements

Do you have what it takes to learn digital marketing? To answer this question, you need to find out why you want to take this course. Basically, people take these courses in order to improve their skills. In most cases, they want to join a company or start their own business.

Also, you need to consider your learning options, types of resources you can invest to learn and your preferred areas. In other words, you need to consider your preferred options and requirements.

2. Read the Fine Prints

Based on your requirements and preferences, you may want to get a deeper insight into the course you want to choose. You need to consider the pedagogy of the course, types of assignments, approach methods, and practical assignments.

According to experts, you may want to choose a course that you have an interest in. Basically, digital marketing involves practical learning. Unlike other courses, you will learn a lot of practical skills. You won’t just read books and memorize theories. Therefore, the training sessions have a lot of importance.

3. Do a thorough Background Research

You can find a lot of Institutes that offer digital marketing courses. If you want to choose the best institute, you need to consider a few parameters. Some of these parameters include reputation of the institute and the achievements it has made.

If you want to choose the best career path, it is important that you make the best choice. So, you may want to do some background research before making the ultimate decision. You may want to compare courses offered by different institutes to find out the best one.

4. Know the Quality of the Faculty

Make sure that the institute has the best faculty. You may want to check the experience, credentials, teaching methods, and engagement level of the trainers. Make sure you don’t ignore this factor as it will have a great impact on the quality of training. After all, you want to get the best outcomes from your digital marketing course. Therefore, you may want to invest some time and find out as much as you can about the faculty.

How To Advertise On Facebook – Tips For Success

Facebook has literally outgrown its initial status as one of the most popular social media sites. It is now one of the major business advertising platforms. This is so because of it’s over a billion registered users and the millions of users who visit the site everyday. The fact that it has such features as Like, Comment and Share makes it possible for word about your business to reach out to a significant number of users in a very short time. Like with any other type of advertising campaign, successful advertising on Facebook requires that you amass a significant number of potential customers.

The first step to advertising on Facebook requires that you create a Facebook page from where you will be able to advertise. However, you need to realize that your potential customers will not simply find you on Facebook. You need to embark on announcing your presence on Facebook in any way possible. In case you have a traditional website, ensure that you have a “Find Us on Facebook” button that visitors to your website can use to follow you on Facebook. You need to go further by printing the button on all your marketing materials including brochures. You also need to make it easy for your potential customers to find you on Facebook. This you can once again do by having your Facebook page’s URL on all your brochures and marketing materials.

The secret to advertising successfully on Facebook lies in having as many friends or followers as you can. The benefit of doing so lies in the fact that as your followers comment, like or share your Ad with their friends or followers, word about your Ad reaches out to many, increasing the possibility of some of them buying into your Ad. Depending on the way you craft your Ad and what your Ad is all about, you may be surprised how viral your Ad becomes, which is good for your business.

Apart from creating Ads, you can effectively advertise on Facebook by engaging your followers and creating engaging content-rich posts is a sure way of engaging with your followers. The fact that they are in a position to comment, like and share your posts with their followers further increases your Ad or business visibility, in effect increasing the possibility of making sales. Closely related to this is making use of Facebook Offers. This is a feature that allows you to offer attractive discounts to your existing and potential customers. You can effortlessly create an offer from the Ads creation tool.

Effective use of Facebook Ads is another wonderful way of advertising on Facebook. Using Facebook Ads gives you the opportunity to target a specific market you intend your Ad to reach. You have the options of specifying age, location, gender and interest of Facebook users you prefer your Ad reaches. Compared to other advertising channels, advertising on Facebook is not only effective but cost effective as well. It is indeed one of the most effective ways of building a loyal customer base.

Some Steps to Promote Your Website

You need eyeballs to your product or services no matter what business you are in now. Your main goal is to turn visitors into buyers or subscribers. But before you get there, you need to extend the message what you do. Even the best product is useless if people don’t know about it.

When your website is brand new, you are not an established authority yet. You should give some links. To get reliability, you need to get links from reliable websites. The combination between the attribute and the quantity of these links is called domain authority (DA) and gives your reliability score. This is measured on a scale from 1 to 100. Page authority (PA) is also a scale of 1 to 100 and measures the reliability on a specific page on your website.

The more sites link to your page, the higher the chance that page will rank higher in the search results. Just like in any popularity contest. Your page must be relevant to a specific topic. Also, the words within the links (anchor text) must include a relevant keyword instead of a URL or a “click here”.

Don’t underestimate the power of guest blogging. Guest blogging is the modern day PR. Whether you sell a product or service, everything goes down to subject-matter, how intelligently you create and promote it, and to what motive. You write for real people, not robots. You ultimately need to guest post to drive quality traffic to your website, garner reliability and build kinship with the blog owners that will host you. If you already have your website up and running, with a blog attached to it, but still feel like you are taking to a vacant room, here’s what you should do: post two to four times per month on your blog.

Other than that, spend time building relationships with your peer’s audience. Pitch guest post ideas to major blogs in your industry. As they receive and express your guest posts, your position yourself as an authority. You should guest post on websites that have a higher DA than yours.